![]() The European data for the first half of the year showed that physical game sales are down 9% year-on-year, despite the launch of some major console games like The Legend of Zelda: Tears of the Kingdom and Hogwarts Legacy. GameStop reported more losses and changed its management, and – via a largely missed notice on its Instagram page – closed all its 35 stores in Ireland. Tesco is only the latest in a string of troubling headlines around the physical games business. Tesco games aisles went the same way as its CD and DVD offerings… The space on shelves was cut, the smaller stores removed them entirely, and now they're about to disappear from all 2,800 stores. As physical game sales started to fall, other departments in Tesco, such as clothing, technology, and toys, were asking: 'Why can't we have those shelves?' And, of course, they could. Indie shops didn't stand a chance.īut Tesco had one competitor it couldn't beat: itself. Tesco would 'loss lead' (where they lost money on the games they sold) to win over customers. On more than one occasion, it was cheaper for rival retailers to buy their games from Tesco than it was from official distributors. Because it was a business built on selling food, and wasn't reliant on games to make a profit, it would often cut prices to extremely low levels. Tesco had the finances, store portfolio, and buying power to get the best deals from suppliers. In 2009, I visited the firm's HQ in Welwyn Garden City, and the head of entertainment proudly told me the company wanted to be the second biggest retailer of video games in the country behind GAME. With thousands of shops across the UK that were open 24 hours a day, it made sure it was the first to sell the latest big release. Back then Tesco was a giant in the world of video games retail. It was created by the UK supermarket chain Tesco. The ad in question was not by Activision. To this day, whenever anyone in our house talks about eating eggs, someone will reply: Why would you want to eat Call of Duty: Modern Warfare 3? We are nothing if not hilarious. ![]() "I thought you said Call of Duty: Modern Warfare 3." In it, a man comes back from the shop and his partner says: "Good, you're back with the eggs." He looks mortified and replies: "Oh, you said eggs." The partner (played by Aisling Bea, for fans of British comedy) looks confused: "Yeah." He opens his shopping bag to reveal a video game. It stems from a UK TV ad from 12 years ago. There's a regular joke in our household whenever anyone mentions eggs. ![]()
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